Riverton City Launches Special Initiative to Incentivize Local Spending

Buy, Shop, Spend and WIN in Riverton!Riverton City has launched a months-long initiative to boost the local economy by incentivizing spending within the city, as part of the city’s Local First Riverton marketing and public education campaign. The city will be giving away $1,000 per week in prepaid Visa gift cards from May 3 to August 29, 2021. The weekly giveaway will be divided into 10 gift cards, each with a $100 value. Individuals can enter to win one of the gift cards, on a weekly basis, by making a purchase in Riverton and uploading a photo of their receipt at rivertonutah.gov/local.

“Our ultimate goal with this initiative is to help our businesses rebound from any lingering impacts of COVID-19 and incentivize more spending at businesses within our city,” said Riverton Mayor Trent Staggs. “We appreciate all that our local businesses do to support our city and community organizations, and I want to encourage our residents and neighbors to get out there and return the favor by supporting businesses located in our community when and where they can.”

Individuals age 18 and older can enter the contest weekly after making a purchase for any product or service, of any amount, at any business located in Riverton that week. Riverton is home to over 500 commercially licensed businesses and over 1,500 home-based businesses. A purchase at any of those businesses qualifies for the contest.

Winners will be randomly selected the Monday following the closing of each weekly contest period (Monday – Sunday). Contest entries are only valid for the weekly drawing in which they are entered. Winners, and the businesses they made purchases at, will be announced on the city’s Facebook page each Monday. Individuals are limited to entering the contest once per week.

Since the launch of the Local First Riverton campaign in February, Riverton City has produced and disseminated educational materials to residents about the benefits of supporting businesses in their own community, has hosted a local marketing workshop for businesses, has launched a directory of commercial businesses on the city’s website and has filmed several educational videos that will be released intermittently in May and June.

To enter the weekly giveaway, or view rules and conditions, visit rivertonutah.gov/local.

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