The permit requirements for Public Education and Outreach for Minimum Control Measure 1 (MCM 1) are defined in Section 4.2.1-4.2.1.7 of the Jordan Valley Municipalities (MS4) Permit; No. UTS000001

MCM Regulation and Summary
1.5, 1.6.5.1, 2.2, 2.2.5, 4.1, 4.5, 4.1.2.2, 4.1.3.2
Show permit accountability, provide a description of program elements, annual review of minimum SWMP programs and identifying inefficiencies, amending any necessary programs, and reporting overall program performance. 

Programs
1.1 Salt Lake County Stormwater Coalition
1.2 UPDES Media Campaign
1.3 Social Media
1.4 Construction & Development Print Media
1.5 Employee Training
1.6 RSI/RSW Training


1.1 Salt Lake County Stormwater Coalition
Year Executed: 2003
Program Regulation and Summary: 4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.4, 4.2.1.6
Coalition 
Target Pollutants:
Common household pollutants, e.g., fertilizers, pesticides, herbicides, typical residential landscaping and maintenance pollutants and debris, garage chemicals and petrochemicals and other similar waste. Waste related to similar activities associated with commercial properties. Common construction pollutants, e.g., Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
Coalition Member Cities, General Public, Development, Contractor and Engineers
Description:
The Stormwater Coalition is an association of SLCo Municipalities and Riverton City intended to facilitate collaboration with Jordan Valley Municipalities which Riverton City has been a member since 2003. The SLCo Stormwater Coalition also facilitates the creation of stormwater programs, teaching aids, TV, print ads and helps create common programs among the Jordan Valley Municipalities. The City and SLCo entered into an Interlocal Agreement for Co-permitting.
Rational:
Riverton joined the SLCo Stormwater Coalition as Co Permittee with Salt Lake County to facilitate and coordinate the shared Public Education and Outreach, Public Involvement / Participation Programs. SLCo implemented and manages these shared programs. It was also expected to be a valuable resource for the sharing of ideas and the other programs that all Cities are expected to create and implement.
Measure of Success:
Participation and successes reported with the Salt Lake County Stormwater Coalition Annual Report
Responsible Staff:
Salt Lake County, Stormwater Manager
Funding:
Stormwater User Fee and Sales Tax
Standard Operations Procedures:
none
Appendix: 
Conclusion:
2020-2021
The Stormwater Coalition is a useful forum and is needed to facilitate program 1.2 UPDES Media Campaign, in addition to improve Riverton programs by sharing regulation and program successes and failures with other Jordan Valley MS4s.  Communication appeared to suffer with moving to online virtual meetings has with many other meeting settings.  Social Marketing Consultants is used for the UPDES Media programs including UPDES Media Campaign reported below.  Coalition webpage has improved with many useful tools and information.  




1.2 UPDES Media Campaign
Year Executed: 2011
Reference Regulation:
4.2.1, 4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.7
Target Pollutants:
Common household pollutants, eg., fertilizers, pesticides, herbicides, typical residential landscaping and maintenance pollutants and debris, garage chemicals and petrochemicals and other similar waste. Waste related to similar activities associated with commercial properties.
Audiences:
General Public, Institutions, Industrial, Commercial, Developers, Engineers, Contractors and other design agents
Description:
The 2011-2016 UPDES Media Campaign is a product of the Co-Permit and Interlocal Agreement Cooperation Agreement with SLCo.   The media campaign is a watershed MS4 coalition collaboration to unify the multimedia water quality messages establishing common water quality themes and messages for the valley wide, community.  The Media Compaign currently includes exposure through; TV and theater ads, public service announcements, bus banners, digital billboards, facebook, instagram, twitter, podcast and public surveys.
Rational:
It can be beneficial to unify some of the stormwater education messages across MS4 jurisdictions.  Media that crosses jurisdictional boundaries is expensive and so makes sense to join with other MS4s in the watershed and share the cost.    In addition, these media approaches water quality brand benefits the entire community including MS4s across the State. 
Measure of Success:
Salt Lake County is responsible for the program and the measure of its success. Salt County Reports the success of the Media Programs in Chapter 2 of the Annual Report Jordan Valley Municipalities Salt Lake County Stormwater Coalition.
Responsible Staff:
Salt Lake County, Stormwater Manager
Funding:
Stormwater User Fee and Sales Tax
Standard Operations Procedures:
none
Appendix:
Media Productions and Materials:
Conclusion:
2020-2021
The UPDES Media program is an effective way to send a common water quality message to the entire Jordan River Valley public and throughout the State.  The media program created the Stormwater Quality brand "We all Live Downstream".   It is not practical for the City to duplicate the TV and other mass media products developed and cost shared by all Jordan Valley coalition of Jordan Valley municipalities.  The public survey planned for 2021 will be expected to show the success or failures of this unified education approach.  This years program successes are shown in the 2020-2021 Salt Lake County Stormwater Coalition Annual Report available on the Coalition Webpage.


1.3 Social Media
Year Executed: 2011
Reference Regulation:
4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.7
Target Pollutants:
Urban organics and common property maintenance pollutants, eg. fallen leaves, regular landscaping and maintenance debris/organics, fertilizers, pesticides, herbicides, chemicals, petrochemicals associated with regular residential and commercial properties.
Audiences:
General Public, Commercial, Institutional, Industrial
Description:
The program initially used print media.  The program has switch primarily to online social media conforming current trends but the message to the public remains the same.  The Stormwater Division post season specific tips, educational reminders for typical local community property and yard maintenance practices on social media, typically email, text, Facebook, Twitter, and Instagram.  Actual printed is still considered upon need but usually only at fairs or related activities.
Rational:
Even well intended water quality minded people forget  to practice simple best management principles necessary to protect our water resources.  Reminders are necessary to manage this fact of human nature and new approaches and procedures are necessary to adjust to ever changing community perceptions and maintenance approaches.   This program is intended to focus on the unique local exposures and issues in Riverton City.
Measure of Success:
Record any observed behavior and compare and feedback from the built in feedback system.
Responsible Staff:
Stormwater Utility Manager and Communications Department
Funding:
Stormwater User Fee and Sales Tax
Standard Social Media Post:
End of Winter Sweeping February
Yard and Home Projects Spring
Summer Tips June
Fall and Winter Maintenance October
Standard Operations Procedures:
Appendix:
Conclusion:
2020-2021
The social media program update was not completed this year.  Updates are currently underway and expected to be implemented during 2022.  Updated program will involve automatic social media distributions and reviewed annually for the following year relative to performance observations and feedback.




1.4 Construction & Development Print Media Program
Year Executed: 2011
Reference Regulation:
4.2.1.2, 4.2.1.4, 4.2.1.6, 4.2.1.7
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
General public, engineers, contractors, developers, planners, MS4 staff
Description:
The program provides guidance for person’s involved in maintenance and construction projects for non-permit regulated development and non-GGP permit regulated projects.  Usually residential and minor commercial related projects. 
Guidance and instruction for regulated development and permit regulated projects are governed by City Design Standards, Land Disturbance Permit and  Long-Term Stormwater Management Programs, See MCM 4&5. 
Measure of Success:
Collect responses from the public, non-CGP Land Disturbance Permit applicants and site inspections.  Draw conclusions to their overall understanding.
Responsible Staff:
Stormwater Manager
Funding:
Stormwater User Fee and Sales Tax
Standard Operations Procedures:
Conclusion:
2020-2021
The print media of this program for non-CGP activities was used multiple times and found to be adequate and proficient.  Typically this program was used when residents requested direction regarding  their home improvement projects but most of the time in relation to a neighboring project.
  


1.5 Employee Training
Year Executed: 2012
Reference Regulation:
4.2.1.5, 4.1.1.6, 4.2.1.7, 4.2.1.8, 4.2.3.11, 4.2.4.5, 4.2.5.5, 4.2.6.9
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
MS4 staff
Description:
This program involves training employees for the pertinent City’s stormwater SOPs upon hire and annually, it also includes randomly monitoring site conditions and live operations and facilitating site specific education and corrections  when necessary.  SOPs are posted online to provide our Operators with up to date SOPs instruction anytime throughout the year as necessary. 
 
Measure of Success:
Maintain a log of Internal SOP adherence and non adherence for the primary purpose of reinforcing good behavior and educating about poor behavior.
Responsible Staff:
Stormwater User Fee and Sales Tax
Funding:
General fund, Stormwater Utility
Standard Operations Procedures:
Appendix:
Internal SOP Adherence Log
Conclusion:
2020-2021
Most of staff were not trained this report period however the supervisors were trained in previous years.  Stormwater staff noticed issues throughout the year and provided case by case instruction. 
Updating Parks related service contracts is planned for this year. 





1.6 RSI/RSW Training
Year Executed: 2012
Reference Regulation:
4.2.1.4, 4.2.1.8, 4.2.4.5
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
Engineers, contractors, developers, planners, MS4 staff
Description:
The Registered Stormwater Inspector (RSI) and Registered SWPPP Writer (RSI/RSW) is a training program design to certify MS4s, general contractors, SWPPP contractors and others regarding the Construction General Permit(CGP) regulations. 
The Registered Stormwater Inspector (RSI) focuses on inspection and management requirements, and the Registered SWPPP Writer(RSW) focuses on writing and reviewing criteria and methods.  These programs are a actually a USWAC  subcommittee of the Utah APWA and Riverton City staff is currently very involved in the committees and training.
Rational:
These programs help MS4s, general contractors, SWPPP contractors unify the CGP implementation throughout the State . This equality with Cities also helps the construction industry know what to expect and which can improve the overall result.  
Measure of Success:
State regulated CGP projects needing less municipal oversite.
Responsible Staff:
Public Works Director Stormwater Utility Manager
Funding:
Stormwater User Fee and Sales Tax
Standard Operations Procedures:
none
Appendix:
1.6 RSI, RSW Training
Conclusion:
2020-2021
Riverton Stormwater staff have found many operators still submit incoherent and incomplete SWPPPs requiring significant time educating SWPPP writers during SWPPP review and self implementation overall is inadequate.   In the opinion of Riverton Stormwater staff the CGP regulated projects still require significant municipal oversight.  The inspections that are completed are usually inadequate, operator correction documentation is usually absent and only included when required by City.  The permit intent for self sufficient Operators is not being achieved.  The USWAC RSI/RSW subcommittee is currently involved in updating the RSI program with the intention of addressing this and other deficiencies in the program.  The RSW program is related and should be updated following the RSI.  The RSI subcommittee includes 2 Riverton City staff.
Subscribe to
Email Notifications
Sign Up for
Text Message Alerts
Download the
Riverton Connect App