The permit requirements for Public Education and Outreach for Minimum Control Measure 1 (MCM 1) are defined in Section 4.2.1-4.2.1.7 of the Jordan Valley Municipalities (MS4) Permit; No. UTS000001

MCM1 Regulation Summary
Minimum Control Measure 1 requires education programs and materials written for public and private entities and supporting industries.  The approaches include all forms media anticipated residential, commercial, institutional, industrial and municipal communities.   See Table A for joining MCM1 sections to SWMP Programs. 

Programs
1.1 UPDES Media Campaign
1.2 Local Social Media
1.3 Construction & Development Media
1.4 Employee Training


1.1 UPDES Media Campaign
Year Executed: 2011
Reference Regulation:
4.2.1, 4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.6,4.2.1.7  
Implement multimedia outreach and education programs for residential, institutional, industrial, commercial business, developers and contractors about water quality topics.  The permit supports sharing these programs with multiple agencies.
Target Pollutants:
Common household pollutants, eg., fertilizers, pesticides, herbicides, typical residential landscaping and maintenance pollutants and debris, garage chemicals and petrochemicals and other similar waste. Waste related to similar activities associated with commercial properties.
Audiences:
General Public, Institutions, Industrial, Commercial, Developers, Engineers, Contractors and other supporting industries
Description:
The UPDES Media Campaign is a SLCo Stormwater Coalition Co-Permit program governed by Interlocal Agreement Cooperation Agreement with SLCo.   The media campaign is a watershed wide coalition collaboration with all Salt Valley municipalities.  The goal is to unify the multimedia water quality messages, establish common water quality themes and to share cost.  The Media Campaign currently includes: Coalition webpage, TV and theater ads, public service announcements, bus banners, digital billboards, Facebook, Instagram, twitter, podcast and public surveys and more.
Measure of Success:
Salt Lake County through the agreement and by collaboration with SLCo coalition members implements survey's and other approaches to measure the program's success.  Salt County Reports the success of the Media Programs in Chapter 2 of the Annual Report for Jordan Valley Municipalities of the Salt Lake County Stormwater Coalition.
Responsible Staff:
Salt Lake County, Riverton Flood Control Engineer
Funding:
Storm Drain Fee, General Fund, County Tax
Appendix:
Media Productions and Materials:
Conclusion:
2022-2023
The UPDES Media program is a cost effective way to send a common water quality message to the entire Jordan River Valley public.  The Stormwater Coalition created the Stormwater Quality brand "We all Live Downstream".   It is not practical for municipalities to create a successful water quality theme and the corresponding multimedia educational material working independently.   There would be to many messages which would likely not be productive.  The program successes are shown in the 2022-2023 Salt Lake County Stormwater Coalition Annual Report available on the Coalition Webpage.

1.2 Local Social Media
Year Executed: 2011
Reference Regulation:
4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.4, 4.2.1.6, 4.2.1.7
Create educational materials for local Riverton general public, institutions, industrial and commercial properties.  Also for development, construction and the supporting industries.
Target Pollutants:
Urban organics and common property maintenance pollutants, eg. fallen leaves, regular landscaping and maintenance debris/organics, fertilizers, pesticides, herbicides, chemicals, petrochemicals associated with regular residential and commercial properties.
Audiences:
General Public, Commercial, Institutional, Industrial
Description:
The General Public Media Program focuses on residential, institutions, industrial and commercial property owners but not regulated development and construction projects.  Regulated development and construction project education material is mostly regulated by Programs 1.2 UPDES Media Campaign, 4.2 Land Disturbance Permit, 5.2 City Standards and Specifications Manual, 5.3 Long-Term Stormwater Management, 6.2 Service Contract Operations and Maintenance and 6.6 Right of Way Encroachment Permit. 
The Media Program was initially print media but now involves a high percentage of online social media conforming current trends.  The City post season specific tips and educational reminders for private property and yard maintenance practices via social media, typically email, text, Facebook, Twitter, and Instagram.  Print media is still operations upon need but usually only at fairs or related activities.
Measure of Success:
Record any observed behavior and evaluate success and failures of the provided educational materials.  Report successes and failures.
Responsible Staff:
Flood Control Engineer, Director of Communications
Funding:
Storm Drain Fee, General Fund
Standard Social Media Post:
End of Winter Sweeping February
Yard and Home Projects Spring
Summer Tips June
Fall and Winter Maintenance October
Standard Operations Procedures:
Appendix:
Conclusion:
2022-2023
The social media program is operational but media post should be more regular.  Updates are currently under development and expected to be implemented during 2023.  Updated program are planned to involve automatic social media distributions. 
2023-2024
The social media program is operational.  The program was improved to regulary include SLCo Coalition post locally.  To better fit the program description the City changed the name to Local Social Media.  




1.3 Construction & Development Media Program
Year Executed: 2011
Reference Regulation:
4.2.1.2
Create educational materials for local Riverton general public, institutions, industrial and commercial properties.  
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
General public, engineers, contractors, developers, planners, MS4 staff
Description:
The program provides guidance for person’s involved in maintenance and construction projects for non-permit regulated development and non-GGP permit regulated projects.  Usually residential and minor commercial maintenance related projects. 
Guidance and instruction for regulated development and permit regulated projects are governed by Programs 1.1 UPDES Media Campaign, 4.2 Land Disturbance Permit, 5.2 City Standards and Specifications Manual, 5.3 Long-Term Stormwater Management, 6.2 Service Contract Operations and Maintenance and 6.6 Right of Way Encroachment Permit, See MCM 4,5&6. 
Measure of Success:
Collect responses from the public and private project issues.  Report success and failure.
Responsible Staff:
Flood Control Engineer, Director of Communications
Funding:
Storm Drain Fee and General Fund
Standard Operations Procedures:
Conclusion:
2022-2023
Program documents were used ocasionally but the City does not have the cases filed this year.
  

1.4 Employee Training
Year Executed: 2012
Reference Regulation:
4.2.1.5, 4.2.1.6, 4.2.3.11, 4.2.4.5, 4.2.5.5, 4.2.6.10
Provide staff training including but not limited to, SOPs, standards, templates. training logs
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
MS4 staff
Description:
Field operations UPDES Training material are SOPs specific for Riverton unique infrastructure and operations.  The field operations are in class SOP training.  Office Staff training material are SOPs, City Standards and Specifications and program template based.  Office training is a combination of in class and simple implementation of the specific UPDES written templates.  Training documentation is accomplished by log form, template form records and field observation and follow up.   
Measure of Success:
Maintain a log of Internal SOP and program template compliance and non-compliance for the primary purpose of reinforcing good behavior and educating about poor behavior.
Responsible Staff:
Flood Control Engineer, City Engineer, Public Works Director
Funding:
Storm Drain Fee, General Fund
Standard Operations Procedures:
Appendix:
SOP and Program Template File
Conclusion:
2022-2023
Public Works, Parks, Water Engineering Staff and the City receptionist were class roomed trained.  Recreation, Building Facilities, Police, and UFA were not.  However, the UPDES programs with the Building Department are functioning to program standards therefore does not need training.  In addition, recreation staff director is informed and responding and coorinating water quality program issues.  Training is separate from HR and compared to safety and Riverton policy training programs.  New staff is not class-room trained until the annual session.  From observation SOPs are being followed for the most part and so training of new employees are happening from example.  Some staff are supportive of UPDES regulation but overall support for UPDES regulation needs improvement.

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