The permit requirements for Public Education and Outreach for Minimum Control Measure 1 (MCM 1) are defined in Section 4.2.1-4.2.1.8 of the Jordan Valley Municipalities (MS4) Permit; No. UTS000001

The following is a summary of the requirements for MCM 1.
The MS4 must promote behavior change of the public to reduce water quality impacts associated with pollutants in storm water runoff and illicit discharges. This is a multimedia approach targeted to specific audiences. The four audiences are: (1) residents, (2) businesses and institutions, (3) developers and contractors (construction), and (4) MS4 industrial facilities.
Target pollutants and pollutant sources and their potential impacts relating to storm water quality.
Provide and document information given to the four focus audiences.
Provide documentation or rationale as to why particular programs were chosen for its public education and outreach program.

Programs
1.1 Salt Lake County Stormwater Coalition
1.2 UPDES Media Campaign
1.3: Public Print Media
1.4 Construction & Development Print Media
1.5 Employee Training
1.6 RSI and RSR Training
1.7 USWAC Participation


1.1 Salt Lake County Stormwater Coalition
Year Executed: 2003
Reference Regulation: 4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.4, 4.2.1.6
Target Pollutants:
Common household pollutants, e.g., fertilizers, pesticides, herbicides, typical residential landscaping and maintenance pollutants and debris, garage chemicals and petrochemicals and other similar waste. Waste related to similar activities associated with commercial properties. Common construction pollutants, e.g., Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
Coalition Member Cities, General Public, Development, Contractor and Engineers
Description:
The Stormwater Coalition is an association of SLCo Municipalities and Riverton City intended to facilitate collaboration with Jordan Valley Municipalities which Riverton City has been a member since 2003. The SLCo Stormwater Coalition also facilitates the creation of stormwater programs, teaching aids, TV, print ads and helps create common programs among the Jordan Valley Municipalities. The City and SLCo entered into an Interlocal Agreement for Co-permitting.
Rational:
Riverton joined the SLCo Stormwater Coalition as Co Permittee with Salt Lake County to facilitate and coordinate the shared Public Education and Outreach, Public Involvement / Participation Programs. SLCo implemented and manages these shared programs. It was also expected to be a valuable resource for the sharing of ideas and the other programs that all Cities are expected to create and implement.
Measure of Success:
Maintain an annual summary of events and conclude on significant progress and events. This is recorded below under Conclusion
Responsible Staff:
Salt Lake County, Stormwater Manager
Funding:
Stormwater Utility
Standard Operations Procedures:
none
Appendix: 
Conclusion:
2018-2019
The Stormwater Coalition is a useful forum and is needed to share regulation and program successes and failures with other Jordan Valley MS4s.  Usually, members appear to open up a little more than with USWAC and it is a good place to discuss local issues.  The Coalition hired a Social Marketing Consultants for the UPDES Media programs including UPDES Media Campaign below.  Coalition webpage has improved with many useful tools and information.  Links to coalition successes are provided in the links of this program  appendix .




1.2 UPDES Media Campaign
Year Executed: 2011
Reference Regulation:
4.2.1, 4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.8
Target Pollutants:
Common household pollutants, eg., fertilizers, pesticides, herbicides, typical residential landscaping and maintenance pollutants and debris, garage chemicals and petrochemicals and other similar waste. Waste related to similar activities associated with commercial properties.
Audiences:
General Public
Description:
The 2011-2016 UPDES Media Campaign is a product of the Co-Permit and Interlocal Agreement Cooperation Agreement with SLCo and SLCo Stormwater Coalition. The member municipalities making up the SLCo Stormwater Coalition and fund and are involved creating this program.
Rational:
An effective multimedia program would not be economically practical at an individual municipal level. The expense would be very high for the benefit and the message may contradict similar programs in other neighboring municipalities undermining the primary purpose of achieving water quantity of water bodies effected by all the tributary municipalities.
Measure of Success:
Salt Lake County is responsible for the program and the measure of its success. Salt County Reports the success of the Media Programs in Chapter 2 of the Annual Report Jordan Valley Municipalities Salt Lake County Stormwater Coalition.
Responsible Staff:
Salt Lake County, Stormwater Manager
Funding:
Stormwater Utility
Standard Operations Procedures:
none
Appendix:
Media Productions and Materials:
Conclusion:
2018-2019
The UPDES Media program is a useful and would be difficult to match without combining funds and knowledge of the entire SLCo Coalition.  The program successes are provided by the 2018-2019 Salt Lake County Stormwater Coalition Annual Report provided in Progam 1.1 Salt Lake County Stormwater Coalition.


1.3 Public Print Media
Year Executed: 2011
Reference Regulation:
4.2.1.1, 4.2.1.2, 4.2.1.3, 4.2.1.8
Target Pollutants:
Common household pollutants, eg., fertilizers, pesticides, herbicides, typical residential landscaping and maintenance pollutants and debris, garage chemicals and petrochemicals and other similar waste. Waste related to similar activities associated with commercial properties.
Audiences:
General Public, Commercial, Institutional, Industrial
Description:
The Stormwater Division post season specific tips and reminders for typical community practices on social media.  Printed media is provided from time to time but usually only at fairs or related activities.
Rational:
Even if people are water quality minded it is expected that many will forget to practice simple principles that will protect our water resources. Therefore it is important to not only inform them of new concerns related to our water resources but to regularly educate. Staff recognized residents will need to be reminded of best practices from season to season. An effective and efficient distribution of educational material is through the City Social Media Program.
Measure of Success:
Publish twice/year, record any observed behavior and draw connections to the print media.
Responsible Staff:
Stormwater, Utility Manager
Funding:
Stormwater Utility
Standard Operations Procedures:
Appendix:
Conclusion:
2018-2019
This is a valuable program and is one of the best was to distribute education to Riverton's local needs.  The electronic media can be distributed twice a month rather than a monthly limited by the previous paper system. We are looking forward to measure the performance of a most electronic system.  No significant improvement of public preception was measured.  The public education programs are functioning and should remain.



1.4 Construction & Development Print Media Program
Year Executed: 2011
Reference Regulation:
4.2.1.4, 4.2.1.2, 4.2.1.6, 4.2.1.7, 4.2.1.8, 4.2.4.5
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
Engineers, contractors, developers, planners, MS4 staff
Description:
The program includes guidance for person’s involved in GCP permitted projects and equal scale non permitted MS4 regulated projects however that program information is provide to the audiance by Program 4.3 Land Disturbance Permit.
The program information listed in the appendix below covers SWPPP issues not appropriately addressed by Program 4.3.   These issues are mainly residential landscaping which are not regulated by a local permit, however significant pullution and public nuisances are still a big issue.  This program is intended to show what they need to do to contain their personal residential landscape projects.  
 
Measure of Success:
Collect responses from the public, development Land Disturbance Permit applicants and also development review and site inspections.  Draw conclusions to their overall understanding.
Responsible Staff:
Stormwater Manager
Funding:
General fund, Stormwater Utility
Standard Operations Procedures:
Program Documents:
Conclusion:
2018-2019
This information is essentially electronic now.  The program is functioning well, especially the Residential Landscape Project Staging Letter element which is very effective and necessary to facilitate prompt action and sometimes enforcement.  Residents did follow this and instruction and it was simple to enforced and facilitate correction from residents who did not respect the requirements.   Only occasaionally are education materials printed and distributed by hand and usually on an case by case basis.  Electronic distribution is really more efficient as information is provided in an immediate mannor by email or web links.  Most the education materials mentioned are included in Riverton webpage quicklinks.   


1.5 Employee Training
Year Executed: 2012
Reference Regulation:
4.2.1.5, 4.1.1.6, 4.2.1.7, 4.2.1.8, 4.2.3.11, 4.2.4.5, 4.2.6.9
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
MS4 staff
Description:
This program involves training employees for the pertinent City’s stormwater SOPs upon hire and annually, it also includes randomly monitoring site conditions and live operations so site specific education and corrections are provided when necessary.  SOPs are provided online to provide our Operators with up to date SOPs instruction anytime throughout the year as necessary. 
 
Measure of Success:
Maintain a log of Internal SOP adherence and non adherence for the primary purpose of reinforcing good behavior and educating about poor behavior.
Responsible Staff:
Stormwater, Utility Manager
Funding:
General fund, Stormwater Utility
Standard Operations Procedures:
Appendix:
Internal SOP Adherance Log
Conclusion:
2018-2019
Most of staff did not get the intended annual training this report period however the supervisers were trained in previous years and live operations are monitored and evaluated by stormwater personnel where specific problems with operations were corrected.  Riverton personnel received multiple site specific training and information throughout the year.  The program is still in place and must be continued to ensure program and maintenance operations function as intended.





1.6 RSI and RSR Training
Year Executed: 2012
Reference Regulation:
4.2.1.4, 4.2.1.8, 4.2.4.5
Target Pollutants:
Sediment, nutrients, heavy metals, acids and based(pH), pesticides & herbicides, bacteria & viruses, trash, debris, miscellaneous solids
Audiences:
Engineers, contractors, developers, planners, MS4 staff
Description:
The Registered Stormwater Inspector (RSI) is a training program design to teach contractors the regulations required by the Construction General Permit(CGP). The Registered SWPPP Reviewer(RSR) is a training program design to teach municipality stormwater staff how to review a SWPPP required by the General Construction Permit. These programs are sponsored by USWAC, APWA, Utah LTAP and Utah DEQ and Riverton City staff were very involved in its development and currently involved in training. The program is based around the States SWPPP template which is also a product of USWAC.
Rational:
Riverton City staff is active in the USWAC committee that developed the RSI, RSR and assisted the State in other programs. These programs help Cities throughout the State create similar Construction Site Stormwater Runoff Control MCMs. This equality with Cities also helps the construction industry know what to expect and which can improve the overall result. Riverton City does not have total control of this BMP because this is a USWAC program. Riverton, therefore has created redundant programs to satisfy requirements 4.2.1.4, 4.2.1.8, 4.2.4.5.
Measure of Success:
Maintain a log of training sessions.
Responsible Staff:
Public Works Director Stormwater Utility Manager
Funding:
Stormwater Utility
Standard Operations Procedures:
none
Appendix:
1.6 RSR, RSI Training
Conclusion:
2018-2019
This program is function and Riverton staff is still very involved with these committees and teaching classes.  From observation many operators still submit SWPPPs that do not follow the State SWPPP template, and are incoherent and incomplete. Stormwater staff believes the incoherency could be a function of the state template format.  Riverton City has reorganized the native SWPPP template slightly, added instruction text, tweaking the organization slightly to reduce duplication, focusing the BMP instruction, put the BMP in Appendix M and H all in one place and focusing BMP corrections rather than inspection alone.  The quality of SWPPPs have improved with each Riverton City SWPPP template revision.  Riverton has recieved some operator feedback and those who take the CGP permit seriously appear to like it better
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